SMEILINENER X CHERVROLET "SPARK"
"What an experience to dress up a car"

Smeilinener was commissioned by Chevrolet to take its all-new Spark mini car and use the body and interior as a canvas to showcase the bold design that Smeilinener is recognized for.

Inspired by the spring 2010 collection, signature Smeilinener design elements where applied to the car's interior and exterior. A flamingo, like those featured in the spring collection, graces the driver's door with its head nudging towards the front headlamp. Dragons, fish and butterflies adorn the cars bodywork, whereas the roof progresses to African tribal motives, all in the recognizable Smeilinener colour palette.

The interior design, full of movement, with animated colours and textures becomes a cocoon-like environment for the passengers. A sea of orange denim literally encases the interior, with openings for each person's head. Around these openings hand-embroidered elements and exquisite fabrics, so no matter who gets in, they appear dressed from head to toe in Smeilinener.

"For mini cars, which are increasingly popular, style is a key factor of success. Smeilinener ignited a 'Spark of Fashion' for Chevrolet. The beautiful designs and ornaments highlight what Spark is about: fun and fashion," said Wayne Brannon, President and Managing Director of Chevrolet Europe.

pictures: Kerstin zu Pan